We love…


Who we are

AB FASHION AGENCY is the next level evolution of what Ann Bout started in 1989. Throughout the past 3 decades, Ann built a renowned sales agency, appreciated by its customers and suppliers for the high quality sales advice and product expertise.

The past years , we, Hanna Cuppens and Isabelle Behits , took over the agency and reshaped the agency into AB FASHION AGENCY.

We bring our long corporate experience and translated this into our own story.

With our experience also in reforming and managing other fashion agencies and with our passion for the fashion industry , our dream to create and to manage our own business is reality today.

The combination of all those assets brings AB Fashion Agency to the next level, warming up for the future and looking forward to give you more inspiration, more service, solid brands and tons of love, because we love our customers!

X – At your service – X
Team AB Fashion Agency
Isabelle, Hanna & Pascale

What we do

AB FASHION AGENCY is built around 3 business units: children & babieswear, sports and beachwear and women’s collections. In all 3 divisions we focus on quality, wearability and originality, without losing attention for what is hot and what is not in the world of fashion.

We choose both our Belgian and international brands in function of what we stand for, enabling us to transfer these values to our customers. Our collections consist of both new and mature brands, enabling our customers to offer both familiar and new experiences to their clients. We are convinced that our passionate approach supports sustainable business growth for our customers and hence also for our brand suppliers.

Our philosophy is that together we are so much stronger.

Honesty, loyalty and a personal approach is key in each relationship we go for. We believe that only then, you can create success stories that last.