Who we are

AB FASHION AGENCY is the next level evolution of what Ann Bout started in 1989, founding Ann Bout BVBA. Throughout the past 3 decades, Ann built a renowned sales agency, appreciated by its customers and suppliers for the high quality sales advice and product expertise.


At the beginning of 2016 Ann Bout joined forces with Hanna Cuppens, bringing corporate experience from the fashion industry into the company. The compatibility of both passionate owners’ qualities has initiated the next level evolution in the company’s identity: a professional leading fashion agency, adapted to the ever quickly changing industry, ran by fashion connoisseurs and assisted by an enthusiastic and supportive sales team. Fashion at your service!

What we do

AB FASHION AGENCY is built around 3 business units: children & babieswear, sports and beachwear and women’s collections. In all 3 divisions we focus on quality, wearability and originality, without losing attention for what is hot and what is not in the world of fashion.


We choose both our Belgian and international brands in function of what we stand for, enabling us to transfer these values to our customers. Our collections consist of both new and mature brands, enabling our customers to offer both familiar and new experiences to their clients. We are convinced that our passionate approach supports sustainable business growth for our customers and hence also for our brand suppliers. Our philosophy is that together we are so much stronger. Honesty, loyalty and a personal approach is key in each relationship we go for. We believe that only then, you can create success stories that last.