Colorfull, playfull, easy fit and comfortable clothing are the main key words for every Lily-Balou collection. The brand Lily-Balou started when Anne, just becoming a mum herself, decided to follow her heart and switch careers. What started with slings ended up in a full collection of children’s wear for boys and girls from newborn to the age of 12. Meanwhile the Antwerp based label is a well-known ingredient in the Belgian fashion recipe for kids and the brand is eager to innovate each season in order to give kids what they need: clothes to stay young.

Lily-Balou cares about your child and the planet! Indeed, 98% of the clothing in each Lily-Balou collection is made out of organic cotton and produced in GOTS certified factories. In this way, Lily-Balou contributes to maintain the correct circumstances of labour, such as minimum wage, safe work environment and no child labor. Moreover do the certified factories guarantee the absence of ingredients that could harm humans and the environment in their production process.